Wednesday, 6 February 2008

Qualcomm Names GM for MediaFLO Technologies

Qualcomm Incorporated, a leading developer and innovator of advanced wireless technologies and data solutions, has appointed international broadcast media veteran Neville Meijers as the new senior vice president and general manager for MediaFLO Technologies.

In this role, Meijers will lead all functional groups – including Business Development, Engineering, Marketing, Partner Relations, Product Management and Program Management – for Qualcomm’s expanding mobile broadcast business unit. Meijers will oversee the global organization and will report directly to Andrew Gilbert, executive vice president of Qualcomm and president of MediaFLO Technologies and Qualcomm Internet Services.

“Neville’s deep expertise in delivering worldwide broadcasting solutions and developing cross-cultural platform partnerships aligns with Qualcomm’s needs as we continue to expand MediaFLO’s presence in international markets. Under his leadership, we believe we can accelerate our global market traction and grow our strategic role in the mobile media value chain,” said Andrew Gilbert.

Meijers joins Qualcomm from Discovery Communications where he recently served as executive vice president of Discovery Communications’ Antenna Audio, a world leader in audio and multimedia. He has held senior executive positions in the areas of corporate strategy and business development for Discovery Communications worldwide and was managing director for Discovery Networks Asia based out of Singapore.

Meijers is a native of South Africa and earned both a master of business administration degree and a bachelor of science degree in engineering from the University of the Witwatersrand, Johannesburg.

Qualcomm Incorporated is a leader in developing and delivering innovative digital wireless communications products and services based on CDMA and other advanced technologies. Headquartered in San Diego, Calif.

MediaFLO is a mobile broadcast platform for the delivery of high-quality entertainment and information, including streaming video and audio, Clipcasting media, IP datacasting and interactive services. FLO is an open, globally recognized air interface technology standardized by the Telecommunications Industry Association (TIA) and recommended by ITU-R for the broadcasting of multimedia and data applications. Invented for mobility, MediaFLO is designed to increase capacity and coverage, as well as reduce costs for multimedia content delivery to mobile devices.