Thursday, 2 October 2008

Wall Street Journal Honors TCS As the Most Innovative

The Wall Street Journal, a leading business publication, has selected Tata Consultancy Services’ mKrishi service as the winner of its 2008 Technology Innovation Award in the wireless technology category.

TCS' mobile based crop-advisory service, mKrishi, is a novel approach to helping rural farmers throughout India have better access to information through a cell phone application. It has been developed to provide personalized information and expert advice to rural farmers in their local language using sensor technology. It is also adaptable to illiterate farmers to make a query from a cell phone using voice-specific functions.

“We are truly honored to receive the prestigious Wall Street Journal Innovation Technology award for TCS’ mKrishi service,” said S. Ramadorai, CEO and Managing Director of Tata Consultancy Services.

The Wall Street Journal Innovation Award recognizes companies, individuals and organizations world-wide for technological breakthroughs in such areas as medicine, software, the Internet, wireless and consumer electronics.

Winners were chosen based on whether the technology represented a breakthrough from conventional methods, rather than just an incremental improvement, said Wall Street Journal.